The videos everyone was making.
When we started out, we made real estate videos the same way every other studio did: wide establishing shot, slow drone flyover, a few interior pans, a fade-to-black transition, and a piano track. It looked "professional." It also looked exactly like every other listing video on every other agent's page.
We weren't making much money doing it. Not because the work was bad — it just wasn't different enough for anyone to care.
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